Asta Chemicals Sdn Bhd was established in 1973 in Malaysia. As a chemical manufacturing company, it specialises in producing formaldehyde and thermosetting synthetic resin (adhesive resin) catering to
The company believes that its differentiation lies in products that are more efficient and cost-effective. Asta Chemicals prides itself on exceeding customer expectations in terms of efficiency, cost effectiveness, and technological inputs, establishing a dedicated in-house R&D team which focuses on tailor-making solutions for their clients.
Asta Chemicals cultivates close relationships with its customers via personalised technical service, which is key to understanding customer needs and being able to react to changes in market demands almost instantly.
To ensure its business weathers the storms of change and possible economic downturns of the future, Asta Chemicals has set in place a diversification strategy which sees it offering its products to as wide a range of industries as possible. Steps have also been taken to aggressively promote its products in export markets.
Diversification of products and cost-reduction will also give Asta Chemicals a competitive edge over its competitors. Continued investment in R&D will also support its strategy of continuous product improvement. Expansion into neighboring countries like Myanmar, Vietnam and Thailand are also on the cards.
Popular leadership belief at Asta Chemicals has it that any company can succeed as long as its management is focused on the tasks at hand, with a deep understanding of the market that they are operating in, and a business strategy which adapts to individual markets.
Most crucial in the next five years of operations is product development and improvement via unceasing R&D. Other factors include cash flow management, human development and management and lean management of resources. Leadership with integrity, strong ethics and environmentally sound operations will also have an impact on the company’s growth and sustainability.
As a leading SME, Asta Chemicals wants it to be known that when customers choose to work with them, they are partnering with a company that is not only focused on delivering value, but who believes in doing it in a safe, ethical and environmentally responsible manner.
