Asia Pacific Technology Systems (APTS) has built its foundation on a guiding principle: doing the right things for the right reasons, in the right manner, at the right time. This belief drives its approach to business, ensuring that every decision is based on integrity and a commitment to quality service.
Operating from Colombo since 2008, APTS has established itself as a trusted Systems Integration service and support provider, catering to corporate and enterprise clients with hardware ICT solutions. While its products are sourced from global multinational corporations, the company differentiates itself through service excellence. Promptness, reliability, and a strong customer focus have become the key strengths of the organisation, earning the trust of its clients in an increasingly competitive industry.
Navigating Industry Challenges with Agility and Commitment
Like any industry, the ICT sector faces its share of challenges, from market saturation and monopolisation to volatility and security threats. The Sri Lankan ICT market is relatively small, and the rise of new systems integration companies has led to heightened competition. At the same time, dominant players continue to solidify their market positions, creating a landscape where emerging businesses must work harder to gain traction.
The nature of IT itself is unpredictable, with rapid changes in product development and technological advancements. On a global scale, mergers between multinational corporations directly impact distributors and partner companies, while SMEs must contend with currency fluctuations and evolving legislative policies.
Despite these challenges, APTS remains resilient. Its adaptability and proactive approach allow it to navigate market shifts while maintaining its core focus—providing high-quality, flexible, and reliable service that exceeds customer expectations.
Sustained Growth Through Strategic Planning
While reliability remains the cornerstone of APTS, the company has ambitious goals for the future. Over the next decade, it aims to achieve significant growth, ultimately working towards becoming a publicly listed company. However, the management believes that growth must be strategic and well-paced. Rapid expansion can lead to instability, whereas steady, planned growth ensures sustainability and long-term success.
This philosophy has already led to notable achievements. APTS has earned several prestigious awards, including three consecutive Cisco sales awards and multiple entrepreneurial accolades. These recognitions serve as a testament to the company’s dedication to excellence. However, the true milestone, according to the management, was making the right decision to launch the business at the right time.
A Future Built on Trust, Ethics, and Knowledge
APTS firmly believes that SMEs can thrive beyond their immediate markets, provided they have a clear vision and a steadfast strategy. Success is rooted in key factors such as trust, strong relationships, ethical business practices, professionalism, and deep industry knowledge.
As the company looks ahead to the next five years, it remains committed to maintaining a steady course through a focus on quality service, customer satisfaction, timely delivery, expertise, and ethical business conduct. Whatever challenges the market may present, APTS is confident that with the right approach, growth and success will follow.
