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Listed on the Singapore Exchange Securities Trading Limited on 12th August 2003 and securing a dual primary listing on The Stock Exchange of Hong Kong Limited on 20th April 2010, Fortune REIT made history as Asia’s first cross-border REIT and the first REIT to hold assets in Hong Kong. Today, Fortune REIT manages a portfolio of 17 private housing estate retail properties in Hong Kong, covering 3.11 million square feet of retail space and 2,606 car parking spaces. With over a decade of expertise in investment, management, and enhancement of retail malls, Fortune REIT remains dedicated to delivering long-term value for unitholders while cultivating a thriving and enjoyable retail environment for tenants and shoppers.
A Commitment to Green Retail
Sustainability is at the heart of Fortune REIT’s business strategy. The company integrates environmentally conscious initiatives into its operations, ensuring its malls provide not only a pleasant shopping experience but also contribute to the well-being of the surrounding community. Through resource conservation, waste minimization, and advocacy for green living, Fortune REIT consistently seeks to raise the overall efficiency of its malls while enhancing returns for unitholders.
Green Policy and Environmental Management
Fortune REIT’s commitment to sustainability is embedded in its structured environmental policies. In 2008, the company established the Environmental Protection and Action Committee (EPAC) to formulate, implement, and evaluate green measures. Three years later, the Smoke-Free Culture Action Committee was introduced to drive smoke-free initiatives across its properties. These committees oversee energy conservation, waste reduction, water-saving measures, and carbon emission reduction. Fortune REIT’s commitment to sustainability has been recognized with the ISO 14000:2004 certification, an international standard for Environmental Management Systems.
Green Investments and Sustainable Innovations
Fortune REIT continues to invest in green technologies to enhance efficiency across its malls. The installation of energy-efficient lighting, including T5 fluorescent tubes in car parks and LED lighting in washrooms, has significantly reduced power consumption. Service-on-demand escalators further contribute to energy savings, while the implementation of the Rainwater Harvest System in one of its malls allows for the collection of rainwater to irrigate greenery. Green-powered exercise bikes and a solar-powered lighting system on a mall’s flat roof serve as testaments to the company’s dedication to advocating an eco-friendly culture.
Sustainable Operations and Carbon Footprint Reduction
Operational sustainability is a key focus for Fortune REIT. Air-conditioning usage is adjusted based on outdoor temperatures to reduce energy consumption, and over 250 trees across its properties undergo regular maintenance to enhance green spaces. Seasonal floral decorations bring vibrancy to malls while food waste collected from tenants is repurposed into fertilizer for landscaping. Recycling initiatives are reinforced with separate collection bins for paper, plastic bottles, and aluminum cans. Indoor air quality is also a priority, with comprehensive policies ensuring a continuous supply of fresh air and protection from outdoor pollutants.
Enhancing Customer Experience Through Sustainability
Fortune REIT’s sustainability efforts extend to customer service, ensuring an eco-friendly shopping experience. Water-saving filters in mall washrooms reduce water consumption by up to 70 percent, while the introduction of umbrella dryers minimizes the need for disposable plastic umbrella bags. Curtain Systems have been installed to prevent excessive heat buildup within malls, optimizing air-conditioning efficiency and reducing overall energy consumption.
Recognitions and Awards for Environmental Excellence
Fortune REIT’s dedication to sustainability has earned widespread recognition. The company received the “Best Landscape Award for Private Property Development” from the Leisure and Cultural Services Department, acknowledging its commitment to enhancing urban environments. It has also won the “U Green Awards Excellence of Environmental Contributions” from U Magazine for three consecutive years for its efforts in energy conservation and emission reduction. The company’s smoke-free advocacy was recognized with the “Hong Kong Smoke-Free Leading Company – Gold Award” from the Hong Kong Council on Smoking and Health. Additionally, Fortune Malls were honored with the “Indoor Air Quality Certificate” from the Environmental Protection Department for maintaining superior air quality within its malls.
Promoting Green Living Through Community Engagement
Beyond infrastructure and operational sustainability, Fortune REIT actively promotes environmental awareness among tenants and the public. The “Fortune Plantation Zone,” located on one of its mall podiums, encourages tenants to grow edible plants and herbs, fostering a deeper appreciation for sustainability. The company also participates in Earth Hour Hong Kong, organized by the World Wide Fund for Nature (WWF), reinforcing its commitment to energy conservation and climate action.
By seamlessly integrating sustainability into every aspect of its operations, Fortune REIT has redefined what it means to be a responsible retail property owner. Its continued investments in green initiatives not only contribute to a better environment but also enhance cost efficiency, ultimately benefiting its unitholders while ensuring a more sustainable future for Hong Kong’s retail sector.
