Founded in 2004 by Marla Rausch in Southern California, Animation Vertigo, Inc. (AV) has set the gold standard for motion capture outsourcing. Serving high-profile clients in video games, television, and film, AV has built a reputation for exceeding expectations in an industry that demands precision, efficiency, and innovation. As demand for motion capture services surged, Animation Vertigo Asia, Inc. (AVA) was established in 2008 and registered in the Philippines to support AV’s expansion and capitalize on the region’s growing animation talent.
A Growing Market with Expanding Opportunities
According to Mordor Intelligence, the global 3D motion capture market was valued at USD 145.53 million in 2019, with increasing demand driven by the entertainment industry’s preference for high-quality animation. While motion capture is widely used in military, sports, and medical applications, AVA primarily serves entertainment clients, with select projects in the medical field.
Efficiency Through Expertise and Innovation
Operating six days a week, 24 hours a day, AVA ensures seamless service for clients worldwide. With deep expertise and a highly skilled team, AVA provides cost-effective and efficient solutions, particularly for studios facing sudden project surges or time-intensive workloads. By acting as an extension of its clients’ teams, AVA allows them to maintain quality while optimizing costs—an essential factor in an industry that operates under tight budgets and demanding schedules.
Adapting to Industry Challenges
The motion capture industry faces constant challenges, from rapid technological advancements to expensive software and hardware investments, along with fluctuating workloads. AVA’s key advantage lies in its ability to address workforce efficiency. Instead of over-hiring during peak periods, AVA trains its animators in multiple skill sets, allowing them to transition between projects seamlessly. This flexibility ensures consistent productivity while preparing the team for industry shifts. Regular training sessions, including expert-led talks on emerging technologies, enable AVA to stay ahead of trends and continuously refine its services.
Strategic Partnerships and Industry Insights
AVA maintains strong relationships with industry leaders, keeping a pulse on upcoming technological trends and shifts in market demand. While technology evolves rapidly, user adaptation takes time—giving AVA the opportunity to develop efficient workflows that integrate emerging tools. Close collaborations with clients, who are themselves pioneers in their fields, help AVA anticipate industry needs and position itself strategically for future growth.
Shaping the Future of 3D Animation in the Philippines
As the only company in the Philippines successfully offering motion capture services, AVA is actively working to grow the local animation industry. Partnering with universities and educational institutions, AVA is fostering the next generation of 3D animators through training programs, industry talks, and mentorship opportunities. This initiative not only strengthens the talent pool but also creates a sustainable pipeline of skilled professionals ready for production work.
Looking ahead, AVA is expanding beyond service-based projects into intellectual property (IP) creation and entertainment content development. Over the next decade, the company aims to establish itself in education, training, and original IP development, further solidifying its position as a leader in the motion capture industry.
For more than sixteen years, Animation Vertigo has leveraged the expertise and skills of leaders in motion capture to produce high-quality output with the fastest turnaround time possible. This ensures quality and speed, scalability, and cost savings in an industry known for tight timelines but not always expansive budgets. — Shanggari Balakrishnan, Chief Executive Officer, MORS Group
