A Legacy of Protection and Purpose
Established in 1931, AIA Singapore has grown into one of the leading life insurance companies in the country, supported by a robust network of over 5,000 insurance representatives. With a steadfast commitment to its brand promise of enabling Healthier, Longer, Better Lives (HLBL), AIA Singapore continues to evolve as a trusted partner, guiding individuals, families, and businesses through life’s uncertainties.
Digital-First Strategy and Business Excellence
Despite global economic challenges, AIA Singapore’s digital-first strategy has enabled sustained growth and superior customer engagement. The company reported a 13 percent increase in IFRS Operating Profit After Tax (OPAT) in 2021, driven by an expanding in-force portfolio and increased investment returns. With 8.4 percent growth in Total Weighted Premium Income (TWPI), AIA Singapore continues to reinforce its position as a market leader.
AIA Singapore has also achieved significant industry recognition, securing the Number One MDRT Company ranking in Singapore for eight consecutive years and achieving the highest MDRT retention rate worldwide in 2022. Its Corporate Solutions segment has delivered double-digit growth in Value of New Business (VONB) and remains the Number One Employee Benefits Insurer in Singapore, with over S$590 million in-force premiums.
Transforming Customer Engagement with Innovation
As a digitally-enabled, people-first insurer, AIA Singapore is redefining customer engagement through cutting-edge technology. The introduction of Xplore with Ally, a multi-needs financial calculator, allows customers to receive a simplified snapshot of their financial health in under three minutes. The iSMART platform leverages analytics to provide actionable customer insights, enhancing personalized engagement. Claims EZ, an AI-driven claims portal, processes and disburses payments instantly using PayNow’s infrastructure, while AIA eBenefits offers a seamless digital HR platform for policy management, claims processing, and employee benefits access.
By integrating AI, machine learning, and data-driven insights, AIA Singapore is elevating the insurance experience beyond just numbers, fostering stronger relationships with customers.
Beyond Insurance: A People-First Approach
AIA Singapore goes beyond providing financial security and is committed to the overall well-being of its employees, representatives, and customers. The company introduced AIA Live in Singapore, a virtual event series focused on mental health, providing a platform for engagement and education during the pandemic. The AIAFluencer Program empowers insurance representatives to promote Healthier, Longer, Better Lives through social media outreach. AIA Vitality, a wellness program with over 100,000 members, motivates individuals to adopt healthier lifestyles through fitness incentives and premium discounts.
Driving Sustainability for a Better Tomorrow
AIA Singapore is at the forefront of sustainability efforts, aligning with AIA Group’s commitment to achieving net-zero greenhouse gas emissions by 2050. The company has divested from coal-related investments to reinforce its stance on environmental responsibility. Through the AIA One Billion Campaign, it aims to engage one billion people globally in Healthier, Longer, Better Lives initiatives by 2030.
Locally, AIA Singapore pledged S$5 million to the Garden City Fund to plant 16,666 trees as part of the OneMillionTrees movement, supporting Singapore’s transformation into a City in Nature. The AIA Better Lives Fund was launched to support children and families in Singapore by providing greater access to education, growth, and development opportunities.
Setting the Gold Standard in Insurance
AIA Singapore has seamlessly humanized the insurance business, going beyond premiums and policies to uplift people, communities, and the planet.
As Shanggari Balakrishnan, CEO of MORS Group, states : AIA Singapore has gone beyond premiums to focus wholeheartedly on the people aspect of the insurance business to superlative results. With a concerted, all-level push to humanizing the welfare and well-being of all its stakeholders, AIA Singapore has shown itself to be an admirable organization, worthy of the highest ACES accolade.
With its unwavering commitment to innovation, well-being, and sustainability, AIA Singapore continues to redefine what it means to be a modern insurer—one that truly goes beyond numbers.
