Commitment to Health and Wellness
Since its establishment in 1993, AIA Indonesia has positioned itself as a leading life insurance provider under the AIA Group, a publicly listed pan-Asian life insurance company. Its innovative approach and commitment to sustainability have strengthened its market presence, allowing it to adapt and thrive in an evolving industry.
AIA Indonesia’s dedication to health and wellness is evident in its AIA Vitality program, which rewards customers for making healthier lifestyle choices. Encouraging users to stay active, undergo regular health assessments, and adopt better eating habits, the program reached over 30,000 active users by 2023. This initiative reflects AIA Indonesia’s belief in long-term health promotion, benefiting both its customers and the wider community.
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Driving Sustainability Through Digital Innovation
AIA Indonesia has taken significant steps in sustainable operations by introducing digital-first solutions. In March 2024, the company launched the ePolicy, an alternative to printed insurance policy books, reducing paper consumption and minimizing its environmental impact. Additionally, AIA Indonesia’s WhatsApp-based customer service tool, Tanya ANYA, enhances accessibility by allowing customers to manage their policies and access health-related information seamlessly. These initiatives demonstrate the company’s ability to integrate sustainability with customer-centric digital innovation.
Responsible Investments for a Greener Future
Sustainable investments remain a priority for AIA Indonesia. The company has phased out coal-based investments and has divested from the tobacco and ammunition industries. Reinforcing its commitment to environmental sustainability, AIA Indonesia collaborated with environmental organizations to plant over 13,000 trees as of October 2024. This initiative aligns with global climate goals and highlights the company’s proactive approach to corporate responsibility.
Empowering Communities Through Financial Literacy
Beyond environmental efforts, AIA Indonesia plays a crucial role in financial education. The AIAPedia initiative, launched on Instagram and YouTube, reached 2.7 million people across Indonesia in 2023, providing practical insights into financial planning and insurance benefits. By equipping individuals with financial knowledge, AIA Indonesia empowers customers to make informed decisions about their future.
Leveraging Partnerships to Enhance Customer Experience
AIA Indonesia continuously seeks strategic partnerships to address evolving customer needs. A collaboration with Halodoc enables customers to access teleconsultation services, allowing them to receive virtual medical advice from home. By leveraging digital tools to improve healthcare access, AIA Indonesia enhances convenience and promotes timely medical care for its policyholders.
Investing in People for Long-Term Success
AIA Indonesia’s workforce plays a critical role in its ongoing success. The company prioritizes employee development, providing leadership and technical training to build industry expertise. In 2023, AIA Indonesia delivered over 20,000 hours of training, fostering a culture of continuous learning and professional growth. By investing in human capital, the company ensures it remains resilient in a dynamic insurance landscape while delivering exceptional value to its customers.
