AIA Cambodia sets a new standard for corporate social responsibility in the country through extensive community-focused efforts that uplift the nation’s people.
AIA Cambodia has been bestowed with the prestigious Community Initiative Award by the ACES Awards, commemorating its outstanding commitment to uplifting Cambodian communities by helping them live Healthier, Longer, and Better Lives. As a leading life and health insurance provider in the country, AIA Cambodia prioritises not only financial protection but has also taken substantial action towards driving positive societal change through its extensive community-centric initiatives. These initiatives reflect a deep understanding of Cambodia’s social landscape and a genuine desire to make a lasting difference in the lives of its people.
At the heart of the company’s corporate social responsibility (CSR) efforts lies a robust emphasis on health and wellness, tackling key societal issues to improve the well-being of Cambodian citizens. Some of AIA Cambodia’s most pivotal initiatives is its partnership with the Ministry of Women’s Affairs (MoWA) to champion gender equality and women’s rights in the health sector through the Promote Health and Financial Wellbeing for Cambodian Women project, as well as its annual AIA Fit for Hope campaign that raises breast cancer awareness.
The annual AIA Fit for Hope campaign, for instance, provides free health education and clinical breast exams to women for early detection, as well as other online and on-ground activities that amplify the importance of preventative care. At least 19,000 clinical breast exams have been conducted under said campaign so far, with over USD150,000 donated to the cause and more than 27,500 educational materials distributed.
Furthermore, AIA Cambodia plays a pivotal role in elevating the lives of thousands of underprivileged children by sponsoring the AIA-ISF Youth League – Cambodia’s largest grassroots football league. In collaboration with AIA’s global principal partner, English Premier League club Tottenham Hotspur, AIA Cambodia ensures these children receive the education they deserve. Since its inception in 2017, over 12,000 underprivileged kids and youths have benefited from the opportunity to play football and the provision of necessary tools to better their future.
Additionally, the company’s focus on wellness touches on the mental health sphere in Cambodia, where the development of mental healthcare is still very much lacking. By promoting mental well-being and addressing stigma surrounding mental health issues, AIA Cambodia has initiated conversations that are vital for the development of a healthier, more compassionate society. This holistic approach to health – encompassing physical, financial, and mental well-being – distinguishes AIA Cambodia’s community efforts as comprehensive and innovative.
AIA Cambodia’s programs also extend beyond healthcare and wellness. The company has gone the extra mile to introduce financial literacy workshops and community-based financial planning resources, empowering individuals with the knowledge and skills necessary to secure their financial futures. By educating people on managing personal finances, insurance, and long-term financial planning, AIA is equipping communities with tools that foster financial resilience, enabling them to thrive in the face of uncertainties.
The Community Initiative Award honours the far-reaching impact of AIA Cambodia’s programs, which have not only improved health outcomes and financial literacy but have also strengthened the overall resilience of Cambodian society. Realising these initiatives and actions through strategic partnerships with local organisations, government bodies, and non-governmental organisations, these initiatives are a testament to the company’s belief that true success comes from a commitment to the people they serve, and that their role as a corporate entity extends beyond business to become a positive force in the community.
Through these groundbreaking initiatives, AIA Cambodia is setting a new standard for corporate social responsibility in Cambodia. Their dedication to health, financial education, and community wellbeing exemplifies how businesses can contribute meaningfully to society, fostering an environment where individuals are empowered to live Healthier, Longer, and Better Lives.
