AIA Cambodia has been awarded the prestigious Community Initiative Award by the ACES Awards in recognition of its unwavering commitment to uplifting Cambodian communities and helping people live Healthier, Longer, and Better Lives. As a leading life and health insurance provider, AIA Cambodia goes beyond financial protection, actively driving positive societal change through impactful community initiatives. These efforts reflect a deep understanding of Cambodia’s social landscape and a strong dedication to making a lasting difference in people’s lives.
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Championing Health and Wellness for Cambodian Communities
At the heart of AIA Cambodia’s corporate social responsibility (CSR) strategy is a strong focus on health and wellness, addressing key societal issues to enhance the well-being of Cambodian citizens. One of its most notable initiatives is its partnership with the Ministry of Women’s Affairs (MoWA) through the Promote Health and Financial Wellbeing for Cambodian Women project, which advocates for gender equality and women’s rights in the health sector. Additionally, AIA Cambodia’s annual AIA Fit for Hope campaign plays a vital role in raising breast cancer awareness.
AIA Fit for Hope offers free health education and clinical breast exams to promote early detection. Since its inception, at least 19,000 clinical breast exams have been conducted, over USD 150,000 has been donated to the cause, and more than 27,500 educational materials have been distributed. This campaign underscores AIA Cambodia’s dedication to preventative healthcare, ensuring that Cambodian women receive essential resources and support for their well-being.
Supporting Underprivileged Youth Through Football and Education
AIA Cambodia extends its impact beyond healthcare, playing a pivotal role in empowering thousands of underprivileged children through the AIA-ISF Youth League, Cambodia’s largest grassroots football league. In collaboration with AIA’s global principal partner, English Premier League club Tottenham Hotspur, the initiative provides children with access to football training and essential educational support. Since 2017, more than 12,000 underprivileged children and youths have benefited from the program, gaining not only the opportunity to play football but also the necessary tools to build a better future.
Addressing Mental Health and Financial Literacy
AIA Cambodia also recognises the importance of mental well-being, particularly in a country where mental healthcare is still underdeveloped. By initiating conversations on mental health and addressing stigma, AIA Cambodia is fostering a more compassionate and supportive society. This holistic approach to wellness—spanning physical, financial, and mental health—demonstrates the company’s commitment to comprehensive community care.
Beyond health, AIA Cambodia has introduced financial literacy workshops and community-based financial planning programs. These initiatives equip individuals with the knowledge and skills necessary to secure their financial futures, teaching personal finance management, insurance fundamentals, and long-term financial planning. By strengthening financial resilience, AIA Cambodia empowers communities to thrive despite economic uncertainties.
Setting a New Standard for Corporate Social Responsibility
The Community Initiative Award celebrates the far-reaching impact of AIA Cambodia’s programs, which have improved health outcomes, enhanced financial literacy, and strengthened community resilience. By forming strategic partnerships with local organisations, government bodies, and non-governmental organisations, AIA Cambodia exemplifies how businesses can drive meaningful social progress.
Through these groundbreaking initiatives, AIA Cambodia is redefining corporate social responsibility in Cambodia. Its dedication to health, financial education, and community well-being serves as a model for how businesses can contribute to societal development, fostering an environment where individuals are empowered to live healthier, more secure lives.
