Leading Sustainable Transformation in Travel
Agoda, a global digital travel platform and part of Booking Holdings (Nasdaq: BKNG), is at the forefront of promoting sustainability in the travel industry. With a vast network of 4.5 million hotels, holiday properties, flights, and activities, Agoda empowers travelers across Asia and beyond to explore the world for less while prioritizing responsible tourism. The company actively collaborates with tourism stakeholders and international organizations to minimize the environmental impact of travel and ensure that destinations and communities are preserved for future generations.
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Eco Deals Program: Conservation Through Travel
A key sustainability initiative is Agoda’s long-standing partnership with the World Wide Fund for Nature (WWF) under its Eco Deals Program. Through this initiative, Agoda donates one dollar to WWF’s conservation efforts for every booking made at participating properties. Supporting endangered species such as tigers in Malaysia, whale sharks in the Philippines, and elephants in Thailand, the program also contributes to ecosystem restoration in Indonesia, ranger support in Cambodia, and urban wetland development in Laos. Following the program’s success in 2022 and 2023—raising $140,000 and $250,000, respectively—Agoda has increased its commitment to USD one million this year, further strengthening its role in environmental sustainability and impactful conservation.
Empowering Hoteliers with Sustainability Training
Beyond financial contributions, Agoda collaborates with the Global Sustainable Tourism Council (GSTC) and the United States Agency for International Development (USAID) to provide sustainability training for hoteliers across Asia. This training covers energy conservation, waste management, and sustainable tourism practices, guiding hotels toward sustainability certifications. Agoda has also expanded accessibility by offering both in-person sessions and a digital training platform set to launch later this year, further supporting the hospitality industry’s sustainability transformation.
Community-Based Environmental Initiatives
In Thailand, Agoda champions community-based environmental initiatives, such as the Urban Tree Planting Program in collaboration with the Bangkok Metropolitan Administration (BMA). Having planted 10,000 trees so far, the program contributes to BMA’s goal of expanding Bangkok’s green areas by one million trees by 2030. Agoda also partners with the TerraCycle Thai Foundation (TCTF) for regular beach and canal clean-ups, engaging employees and partners in efforts to reduce plastic pollution and raise environmental awareness.
A Sustainable Future for Travel
By leveraging its influence in the travel industry and forming strategic partnerships with global organizations, Agoda remains dedicated to sustainability at both environmental and community levels. From conservation funding and sustainability education to hands-on environmental stewardship, the company’s initiatives position it as a leader in transforming travel into a force for good. Through continued innovation and collaboration, Agoda is setting new standards for responsible tourism while fostering long-term positive change in the industry.
