Founded in 1997, Activate Interactive Pte Ltd is a leading technology consultancy in Singapore specializing in quality, cost-effective, and impactful end-to-end application development. The company offers a comprehensive range of services, including UI/UX design, business analysis, mobile and web application development, artificial intelligence and machine learning, cloud technology, and ongoing service and maintenance of its solutions.
Expanding Digital Capabilities
With a headcount of over 200 employees, Activate supports businesses of all sizes in their digital transformation journeys by eliminating operational roadblocks and enhancing efficiency. To date, the company has delivered more than 150 advanced solutions and services for over 50 clients, including Singapore government agencies and enterprises. Looking ahead, Activate aims to extend its footprint across Southeast Asia and achieve over 200% revenue growth from 2021 to 2024, reinforcing its ambition to become a top regional technology consultancy.
Competitive Edge and Industry Positioning
Despite a competitive landscape, Activate stands out through its value-added project consultancy, engaging clients in two-way discussions to deliver tailored solutions. The company offers competitive pricing, superior in-house UI/UX design capabilities, and a well-established agile software development practice, setting it apart from many competitors in Singapore.
Milestones and Industry Recognition
In the past two years, Activate has achieved several key milestones that underscore its rapid growth. The company was accredited by Amazon Web Services as a Public Sector Partner in 2021 and was recognized as one of Singapore’s Fastest Growing Companies and among the Financial Times’ High-Growth Companies in Asia-Pacific in 2022. Activate also secured two Singapore Business Review Technology Excellence Awards and attained a GeBIZ EPPU Financial Grade S10, enabling it to undertake government contracts exceeding SGD30 million.
Overcoming Challenges and Investing in Talent
Activate acknowledges talent retention, management-level employee attraction, and fundraising as its primary challenges. To address these, the company prioritizes employee wellness, cultivates a culture of continuous learning, and enhances its branding as an employer of choice. Professional development opportunities are integral to its retention strategy. Additionally, Activate explores alternative funding sources, strengthens corporate finance capabilities, and implements strategic financial planning to manage its resources effectively.
Growth and Expansion Strategy
Expansion remains the company’s primary focus, with the belief that scaling up will enhance its competitive edge through greater access to resources, talent, and new markets. This growth strategy is balanced with maintaining agility, innovation, and strong customer relationships. Activate aims to strike the right balance between expansion and flexibility, ensuring that its services continue to create value for clients.
Artificial Intelligence as a Key Growth Driver
Artificial Intelligence and Machine Learning are positioned as central to Activate’s growth strategy, reinforcing its commitment to staying ahead in the ever-evolving digital landscape. By leveraging these technologies, the company seeks to drive innovation and enhance its service offerings to better meet market demands.
Market Responsiveness and Agility
To navigate evolving market conditions, Activate fosters internal ownership, encouraging employees to stay informed about industry trends and embrace a culture of openness and innovation. The company prioritizes agility, ensuring quick decision-making while maintaining thoroughness and service quality to meet customer expectations effectively.
Industry Recognition and Future Aspirations
As a recipient of the Asia’s Most Promising SMEs award at the Asia’s Corporate Excellence and Sustainability Awards (ACES), Activate aims to leverage this recognition to strengthen its brand positioning, industry credibility, and reliability. Moving forward, the company plans to secure additional investments to support its expansion while retaining top talent. Ultimately, Activate aspires to be listed on a recognized stock exchange, further solidifying its status as a leader in the technology consultancy sector.
