Leading Through Adversity
“Courtney Bissett leads the way through transformation.”
iSupport Worldwide, established on 3 December 2014, is a US-owned Business Process Outsourcing (“BPO”) company providing scalable offshoring solutions. It offers world-class staffing, state-of-the-art facilities, and expert management services tailored to fast-growing businesses, as well as small and medium-sized enterprises. Despite the competitive nature of the BPO industry, iSupport Worldwide has excelled by delivering custom solutions that cater to diverse client needs.
Courtney Bissett became CEO in May 2020 during a challenging time. The global pandemic had impacted business operations, and the company was financially struggling with negative EBIT. Under Bissett’s leadership, iSupport Worldwide experienced a remarkable turnaround. The company remarkably increased its valuation, and from 2020 to 2023, revenue grew by 188%. The client base also expanded by 338% from 2021 to mid-2024. This growth reflects Bissett’s strategic leadership and her ability to steer the company to impressive results even in challenging conditions.
A key focus for Bissett has been providing career opportunities for Filipinos. Under her guidance, iSupport Worldwide’s workforce has grown significantly. As of 2024, the company employed over 1,500 full-time employees, representing a 200% increase since 2021. This expansion can be attributed to Bissett’s effective recruitment strategies, which emphasize employee satisfaction and long-term retention. The company’s low attrition rate of just 1.2% highlights the strength of its workplace culture and its commitment to the well-being of its employees.
Bissett has also prioritized employee development. She led the creation of the Global Learning and Organizational Capability (GLOC) department, which offers over 200 in-house and customized training programs. These programs equip employees with essential skills in leadership, communication, and technical areas such as data analytics. Signature programs like iLEAP and iLEAD identify high-potential employees and prepare them for leadership roles within the company. These initiatives have strengthened the internal talent pool and enhanced the company’s ability to provide exceptional service to its clients.
Diversity and inclusion are central to Bissett’s leadership. Under her direction, iSupport Worldwide has implemented policies such as anti-discrimination, anti-harassment, and flexible work arrangements, ensuring equal opportunities for all employees. The management team is balanced in terms of gender, with both male and female leaders contributing to its success. Promotions and reviews are based on merit, with performance and potential as the main drivers of career advancement.
In addition to fostering a positive workplace culture, Bissett has played a key role in expanding iSupport Worldwide’s client base. The company serves clients in various sectors, including finance, logistics, healthcare, and digital marketing. By offering customized outsourcing solutions that align with client needs, iSupport Worldwide has built a reputation as a trusted partner in the BPO industry. The company’s success has been recognized through its inclusion in the Inc. 5000 list for three consecutive years, highlighting its excellence in business and entrepreneurial growth.
Bissett’s leadership style places a strong emphasis on employee engagement and communication. She introduced initiatives such as the Courtney Cares bi-monthly feedback mechanism, which allows employees to share their thoughts directly with her, fostering a culture of transparency and collaboration. Additionally, the Lighthouse Ticketing System provides employees with a direct line to Bissett, ensuring that issues are promptly addressed. These efforts have contributed to iSupport Worldwide’s low attrition rate and high employee satisfaction, which is notable in an industry known for high turnover.
Corporate social responsibility (“CSR”) is another key area of focus for Bissett. Under her leadership, iSupport Worldwide has pursued CSR initiatives such as blood donation drives, back-to-school programs, and community outreach efforts for the elderly. Importantly, Bissett has chosen to keep these initiatives private, focusing on making a genuine impact rather than using them for public relations purposes. This approach aligns with her personal values and the company’s broader mission to positively affect the community.
The COVID-19 pandemic was a significant challenge for iSupport Worldwide, but Bissett’s leadership helped the company navigate these difficulties successfully. She rebuilt the organization by assembling a new team of entrepreneurial leaders who shared her vision for transformation. Together, they re-engineered the company’s operations and processes, improved client satisfaction, and positioned iSupport Worldwide for long-term success. Bissett’s ability to turn adversity into opportunity has been a hallmark of her leadership.
Courtney Bissett’s hands-on leadership ensures that employees, clients, and stakeholders are aligned with iSupport Worldwide’s vision. Through regular town hall meetings, feedback sessions, and open communication, she fosters a culture of trust and collaboration, strengthening internal relationships and driving improved business outcomes. Her leadership is defined by strategic vision, operational efficiency, and a commitment to people. By focusing on employee development, fostering an inclusive workplace, and delivering tailored client solutions, Bissett has led iSupport Worldwide to sustained growth, positioning the company as a key player in the BPO industry while delivering exceptional results.
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