The Petaling Jaya-born top executive says that issues pertaining to human resource are always delegated to the HR department for expert handling. However, he believes personally engaging with staff and providing them the assurance that the management is behind them should they need assistance, is also a leader’s responsibility. Nu Skin was recognized as one of the best places to work by Direct Selling News for the fourth consecutive year during the publication’s annual awards dinner. The company is also ranked seventh on the DSN Global 100 list of the top revenue-generating direct selling companies. Cheong shares that the most challenging time for Nu Skin was when the company hit hyper growth, doubling growth every two years for four consecutive. “We faced some challenges getting our infrastructure ready to meet high growth. The most difficult part was getting and training our staff force to be able to provide the level of service expected from us. There was tremendous stress to ramp up our staff force as well, but what I personally learnt from that is that nothing is impossible if we put thought and passion into the things that we do. It builds the ‘never give up mentality.’”